Brand Guidelines

This is a guide to the language and design elements that make up Castle & Key’s identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logo

Logo

This is the primary logo for all Castle & Key communications.

Symbol

This is the symbol for the Castle & Key brand.

Horizontal Distillery Logo

This is the horizontal logo for Castle & Key, with the word “distillery” included below the logotype. It is only to be used on materials that will exist on the Castle & Key property.

Vertical Distillery Logo

This is the vertical logo for Castle & Key, with the word “distillery” included below the logotype. It is only to be used on materials that will exist on the Castle & Key property.

Clear Space

Always keep a standard amount of clear space around the logo, measured by the width of the Castle & Key symbol.

Minimum Size

The logo should never be applied at a smaller size than .75 inches.

Colors

Our Colors

Our color palette is inspired by the Castle & Key property: Rainstorm blue, light blue, and bright white. Additionally, our palette includes raw brass, which is only to be used on environmental signage, and should never be printed.

Do not use colors outside of our designated palette on any Castle & Key branded materials.

Rainstorm Blue
Pantone 2168
CMYK 89 / 63 / 46 / 31
RGB 31 / 74 / 90
HEX #1F4A5A

Light Blue
Pantone 324
CMYK 39 / 1 / 17 / 0
RGB 142 / 212 / 213
HEX #8ED4D5

Bright White
PANTONE 11-0601
CMYK 0 / 0 / 0 / 0
RGB 255 / 255 / 255
HEX #FFFFFF

Raw Brass
Metal on environmental signage – not to be printed.

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Vesterbro Bold

Akkurat Bold

Akkurat Regular

Photography Guide

Experience Photography
Our property is living, breathing, and full of people. When shooting experiences and happenings on site, download and reference our Photography Guide to gain an understanding of the Castle & Key aesthetic and best practices.

Spirit Photography
Our spirits are the culmination of who we are. Thoughtful, intentional, balanced. When shooting bottles, cocktails, and spirits, download and reference our Photography Guide to gain an understanding of the Castle & Key aesthetic and best practices.

Language

How To Write For Castle & Key

Every word we use to represent Castle & Key — every email, social media post, and page on our website — impacts our brand. Consistent use of language helps us build trust and connect with the people we interact with.

How To Write Our Name

Castle & Key
Castle And Key
castle and key
Castle + Key
castle & key

Primary Tagline

The Courage of Our Convictions.

Social Media

Use these images and videos to create a consistent visual presence for all Castle & Key social media platforms.

Any questions or suggestions, please contact:

Sachi Howard
Marketing Manager at Castle & Key Distillery
sachi@castleandkey.com